The PPC Conversion Tracking Checklist is a valuable tool for tracking the success of PPC campaigns. It helps marketers identify which campaigns are successful and which are not by providing metrics and insights into campaign performance. It covers topics such as setting up conversion tracking, setting up goals, configuring tracking codes, and more. It also provides recommendations on how to optimize campaigns for better performance. By taking the time to understand and use the checklist, marketers can ensure their campaigns are successful and provide valuable insights into the effectiveness of their efforts.