Trade Show and Exhibition Outreach Checklist

The Trade Show and Exhibition Outreach Checklist is a comprehensive guide to help organizations plan, execute, and measure their trade show and/or exhibition outreach efforts. It includes steps on how to select the right show and exhibitor, create a budget, set up your booth, design your marketing materials, and measure your results. It also provides tips for selecting the right staff, engaging with attendees, networking with other businesses, and follow up after the event. Additionally, it outlines how to create an effective post-show strategy and how to track the success of your efforts. The checklist helps organizations stay organized, maximizing their return on investment while also providing an enjoyable and successful experience.

  • Research the event: Understand the kind of people attending, the type of booths and activities, and the overall theme of the event.
  • Plan your booth design: Make sure it stands out and that it’s easy to navigate.
  • Create promotional materials: Design flyers, banners, and other materials to draw people in.
  • Prepare staff: Have a plan for who will be staffing the booth and what their roles will be.
  • Select giveaways and prizes: Know what you’ll be giving away and what the entry rules are.
  • Develop an outreach strategy: Decide how you’ll reach out to attendees before and after the event.
  • Have a follow-up plan: Know how you’ll keep in touch with prospects after the event is over.
  • Follow up: Reach out to prospects after the event to nurture relationships.

Checklist Category

You may be also interested in

  • Pre-Event Trade Show Planning Checklist
  • Trade Show Booth Setup Checklist
  • Trade Show Promotion and Marketing Checklist
  • Trade Show Follow-Up Checklist
  • Trade Show Lead Tracking Checklist
  • Trade Show Post-Event Analysis Checklist

Frequently Asked Questions

  • What should I do before a trade show?

    Prior to a trade show or exhibition, it’s important to create a checklist and timeline of tasks that need to be completed. This should include tasks like researching the event and audience, designing materials, creating giveaways, and recruiting staff.

  • What should I do during a trade show?

    During the trade show, your team should be engaging with attendees, setting up the booth, and gathering leads. They should also be distributing materials and giveaways, answering questions, and collecting contact information from interested attendees.

  • What should I do after a trade show?

    Following the trade show, it’s important to follow up with interested leads, send thank-you notes, and analyze the results. This can help you understand the effectiveness of the trade show, improve your outreach strategy, and ensure that you are getting the most out of the event.