The Trade Show and Exhibition Outreach Checklist is a comprehensive guide to help organizations plan, execute, and measure their trade show and/or exhibition outreach efforts. It includes steps on how to select the right show and exhibitor, create a budget, set up your booth, design your marketing materials, and measure your results. It also provides tips for selecting the right staff, engaging with attendees, networking with other businesses, and follow up after the event. Additionally, it outlines how to create an effective post-show strategy and how to track the success of your efforts. The checklist helps organizations stay organized, maximizing their return on investment while also providing an enjoyable and successful experience.