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Vision and Mission Statement Checklist

The Vision and Mission Statement Checklist is a set of questions used to assess the effectiveness of a company's vision and mission statements. The checklist includes questions about whether the statements are concise and easy to understand, whether they focus on the customer and align with the company's core values, whether they are measurable and unique, and whether they are inspiring and actionable. By asking these questions and making sure the statements meet all criteria, the checklist helps companies ensure they have the most effective vision and mission statements possible.

  • Vision and Mission Statement Checklist
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    • Make sure your mission statement is clear and concise.
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    • Ensure your mission statement is specific to your organization.
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    • Make sure your mission statement is reflective of your core values.
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    • Ensure your mission statement is realistic and achievable.
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    • Ensure your mission statement is customer-focused.
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    • Make sure your vision statement is clear and concise.
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    Not Applicable (N/A)
    • Ensure your vision statement is inspirational and aspirational.
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    Not Applicable (N/A)
    • Ensure your vision statement is reflective of your core values.
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    Need review
    Not Applicable (N/A)
    • Make sure your vision statement is realistic and achievable.
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    • Make sure your vision statement is customer-focused.
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    Not Applicable (N/A)

Checklist Category

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Frequently Asked Questions

  • What is a vision and mission statement?

    A vision and mission statement is a declaration of an organization’s purpose, goals, and values. It is a succinct and powerful statement of why the organization exists and what it intends to do.

  • How do I create a vision and mission statement?

    A vision and mission statement should come from the heart of the organization. It should be a reflection of the organization’s core values and the ultimate purpose that drives it. To create a vision and mission statement, gather input from key stakeholders, review the organization’s current mission, and develop a statement that reflects the organization’s values.

  • What is the purpose of a vision and mission statement?

    The purpose of a vision and mission statement is to provide direction and inspire the organization’s staff, customers, and other stakeholders. It should be a guiding light for the organization and help to focus efforts, resources, and decision-making.